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Everything You Need to Know About Purchasing Long-Term Care Insurance in Today’s Market

  • 2ndroundfinancial
  • Sep 23
  • 4 min read

When most people think about retirement planning, they focus on savings, Social Security, and investments. But there’s another piece of the puzzle that’s often overlooked: long-term care insurance (LTCI).

Whether it’s home health care, assisted living, or a nursing home, the costs of extended care can be devastating to a family’s finances. According to Genworth’s 2024 Cost of Care Survey, the average annual cost of a private room in a nursing home is over $110,000. Assisted living averages $4,500–$6,500 per month, and even home health aides can run $25–$50 per hour.

So, what do you need to know — and what questions should you ask — before purchasing a policy? Let’s walk through it.

1. What Exactly Is Long-Term Care Insurance?

Long-term care insurance helps cover the cost of services when you can no longer care for yourself due to aging, illness, or injury. This can mean:

  • Home Health/In-Home Care: Help with bathing, dressing, cooking, or nursing visits.

  • Assisted Living Facilities: Housing that provides daily support but still allows independence.

  • Nursing Homes: Full medical and custodial care, 24/7.

Without insurance, these expenses often eat through retirement savings or force families to rely on Medicaid — which has strict eligibility requirements.

2. Key Questions to Ask Before Buying

Here are the non-negotiable questions to ask an insurance agent or provider before you sign anything:

  1. What does the policy cover?

    • Does it include home health, assisted living, and nursing home care?

    • Are there daily or monthly maximums?

  2. What are the benefit triggers?

    • Most policies require that you cannot perform 2 of 6 Activities of Daily Living (ADLs) — like bathing, dressing, or eating — or you have cognitive impairment.

  3. What’s the elimination period?

    • This is like a deductible in time. A 90-day elimination period means you pay out of pocket for the first 90 days before insurance kicks in.

  4. How long will benefits last?

    • Some policies pay for 3 years, others for 5 years, and some for life.

  5. Is there inflation protection?

    • A $200/day benefit today won’t go far 20 years from now. Look for at least a 3% compound inflation rider.

  6. What’s excluded?

    • Pre-existing conditions, mental health issues, or certain illnesses may be excluded.

3. How Much Coverage Do You Really Need?

This is where Dave Ramsey principles come into play. Don’t over-insure, but don’t under-protect either. A balanced approach is best:

  • Home health: You may want to stay home as long as possible.

  • Assisted living: Growing in popularity, often fully covered by mid-tier policies.

  • Nursing home: The most expensive, and where costs can exceed your daily benefit.

👉 Pro Tip: Think of LTC insurance as cost-sharing with your future self. You don’t need to cover 100% of expenses — you need to cover enough so your retirement savings aren’t wiped out.

4. When Should You Buy Long-Term Care Insurance?

  • Too early (40s–50s): Premiums may feel like wasted money if you won’t use it for decades.

  • Too late (70s+): Health issues can disqualify you or make premiums sky-high.

  • Sweet spot: Mid-to-late 50s to early 60s — before health problems appear, but late enough to avoid decades of premiums. Dave has was taught to buy at 60!

5. Today’s Market Trends You Need to Know

  • Hybrid Policies: Combine life insurance with LTC benefits. If you don’t use the LTC, your heirs get the death benefit.

  • Rising Premiums: Traditional policies are pricier than ever, and some insurers have left the market.

  • State Programs: Some states (like Washington) are creating mandatory LTC payroll taxes, pushing residents to buy private coverage.

  • Benefit Pool vs. Daily Limit: Most modern policies now use a benefit pool — you get a total dollar amount to spend across settings, giving you flexibility.

6. Steps to Take Before Purchasing

  1. Assess Your Family Health History: Alzheimer’s? Stroke? This helps gauge your risk.

  2. Review Your Financial Picture: How much could you self-insure? How much risk do you want to transfer?

  3. Shop Around: Get quotes from at least 3 carriers. Look at company strength ratings (A.M. Best, Moody’s).

  4. Work With a Trusted Pro: Find an independent agent who isn’t tied to one company.

  5. Pray and Plan With Your Family: LTC affects more than just money — it impacts your loved ones’ time and stress.

Final Thoughts

Long-term care insurance isn’t cheap, but neither is the alternative. As Dave Ramsey teaches: “Insurance is there to protect your wealth, not grow it.”

The right policy:

  • Keeps you from draining your retirement accounts.

  • Gives your family peace of mind.

  • Provides flexibility in how and where you receive care.

Buying long-term care insurance may be one of the most important financial decisions you’ll make in your 50s or 60s. Do your homework, ask the tough questions, and choose a policy that balances cost and coverage. I would suggest one of two resource options. One, contact Zander Insurance which has been a Ramsey sponsor for decades. Two, Dave has vetted agents in your area that can help. Go to https://www.ramseysolutions.com/insurance to find not only all the information you need about ANY insurance, but you can find a trusted agent.


👉 Next Step: At 2nd Round Financial, I help families think through these decisions. Want a personalized guide to whether LTC insurance is right for your situation? Feel free to contact me 2ndRoundFinancial@gmail.com


Disclaimer: This content is for educational purposes and not individualized insurance, tax, or legal advice. Consult licensed professionals before purchasing or modifying coverage..

 
 
 

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